Hitoshi Demegawa

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Hate Sink
Full Name	Hitoshi Demegawa
Alias	Demegawa
Origin	Death Note
Allies	Sakura TV employees Representative members of Kira's Kingdom
Powers/Skills	Charisma
Goals	Create juicy stories to boost the ratings of Sakura TV. (ongoing) Support Kira by being Kira's spokesperson. (abandoned) Steal money from the Special Provision for Kira. (succeeded) Use his new show called "Kira's Kingdom" to get money from viewers. (failed)
What Makes Them Despicable	Will make any excuse to boost the ratings of Sakura TV, which includes making up false stories or treating Kira as a celebrity. Betrayed Kira by wanting to steal money rather than helping Kira raid the base of the Special Provision for Kira.
"Love to hate" factors	Acts hammy during every moment he is greedy thus making him laughable to the audience. His hammy attitude results in him creating lots of over-the-top facial expressions which includes dying in a slobby way. Sakura TV and his show called "Kira's Kingdom" has a cool theme song.
Type of Hate Sink	Greedy Reporter

“	Hold on officer, it's not that simple, my hands are tied here! If we stop this broadcast, he'll kill all of us!	„
	~ Hitoshi Demegawa refuses to hand the Kira tape videos to Soichiro Yagami.

Hitoshi Demegawa is a recurring supporting antagonist of the anime/manga series, Death Note. He is a greedy reporter that seeks to boost Sakura TV's ratings through whatever means necessary. That includes becoming a follower of Kira or using false stories to increase the popularity of Sakura TV. Hitoshi Demegawa initially acts as a loyal follower of Kira before betraying Kira to grab the money of the Special Provision for Kira.

What Makes Him a Hate Sink?

• He's completely willing to do whatever it takes to boost the ratings of Sakura TV which includes encouraging his employees to make false stories and treating Kira, who is a mass murdering serial killer, as a celebrity.
• Uses his status as a hostage of the Second Kira to air video tapes to scare the public into trusting Kira and to promote Sakura TV.
• Despite helping the Japanese Task Force and L Lawliet in capturing Kyosuke Higuchi as the Yotsuba Kira, Demegawa makes it clear that he is only helping them capture Higuchi to boost the ratings of Sakura TV and gain more money.
• Upon being appointed Kira's spokesman, he turns his program into a propaganda outlet for Kira, urging viewers to report anyone who is against Kira so they can be killed.
• He leads a mob of Kira supporters in an attack on the SPK headquarters, telling them to drag Near and the others in front of the cameras so Kira can kill them. However, he then betrays Kira to steal the SPK's money, thereby making it clear that he only followed Kira to make money.
• Created a TV program called "Kira's Kingdom" to use the money of the Kira supporters to boost his fame and scam them out of their money, which even Light found disgusting.
• Eventually became a detrimental pawn to Light Yagami, resulting in Teru Mikami killing Demegawa due to his selfishness.
• The Japanese Task Force don't mourn his death due to his obnoxious greedy attitude, even stating that if anyone deserved to be killed by Kira, it was him.
• Unlike many villains, he acts as a completely greedy reporter with no complexities beyond wanting to satisfy his desire for fame and money.

External links

• Hitoshi Demegawa on the Villains Wiki
• Hitoshi Demegawa on the Death Note Wiki
• Hitoshi Demegawa on the Villainous Benchmark Wiki